Getting a hair makeover at the beginning of a new year is becoming a sacrosanct tradition. We don’t mean just a root touch-up; we’re talking about a complete hair transformation. Imagine endlessly scrolling on Pinterest and Instagram for the perfect hair colour inspiration. But no matter the options, with Indian skin tones, brown has always been a go-to hair colour, a safe option. But this year, the colour brown is getting a modern upgrade. Introducing bronde, a hair colour that offers balance and character. It’s the perfect mix between brown and blonde that is versatile and sophisticated.
L’Oréal Professionnel is launching bronde as the hair colour trend in 2026. In line with this shift, Vogue India joined hands with the brand to introduce ‘A Bronde Age’, a campaign that showcases the Bronde Blends trend. The mood film captures Bollywood actress and model Athiya Shetty, who is embracing her new journey through motherhood. We capture this essence as she steps into this new era with a bronde hair makeover by Priya Kasthuri Rangan, Head of Education at L’Oréal Professionnel, India.
Crafted through techniques such as Ombre Highlights, French balayage, babylights, etc., bronde creates a seamless, warm, dimensional effect that appears sun-kissed and luminous yet remains grounded in softness and subtlety. Here, the brown tones are effortlessly blended with blonde and caramel hues to create a seamless finish that looks chic and sophisticated.
From warm honey tones to mochas and ash bronde shades, bronde delivers dimension without extremes, offering a refined transition that complements diverse Indian skin tones and hair textures.
For the campaign, Shetty opts for Teddy Bronde, a rich, neutral-tone shade that looks contemporary, sophisticated and effortless without trying too hard. The shade complemented her skin tone while seamlessly elevating her tresses. This bronde range by L’Oréal Professionnel is not only low maintenance but also ideal for someone who is colouring their hair for the first time.
“This year is about staying true to yourself but also taking risks. This bronde hair is going to set my intention for 2026. I want it to be free-flowing and not have too many restrictions and plans,” said Shetty.
At the heart of Bronde’s flawless results are the wide range of L’Oréal Professionnel ranges: iNOA – the no ammonia hair colour, Majirel – the fashion-first colour and Dia Color - the demi-permanent gloss colour.
“Bronde offers flexibility and personalisation, the ability to experiment while staying within a brown-led palette that Indian consumers trust. Backed by our high-performance colour portfolio, including iNOA, Majirel, and Dia, along with virtual try-on tools, this ecosystem allows both salons and consumers to adopt the trend with confidence. Together, this makes Bronde a scalable, desirable, and enduring colour trend”, said Mathilde Barthélemy-Vigier, General Manager, L’Oréal Professionnel India.
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L’Oréal Professionnel’s Bronde Blend empowers women to express their individuality and personal style with confidence. This also makes room for the younger generation to explore and experiment with various styles, tones and techniques to achieve a hair colour that perfectly suits their personality and lifestyle. Intrigued to see the shade that looks the best on you before committing? L’Oréal Professionnel is offering virtual try-ons and personalised in-salon consultations, allowing you to explore your perfect shade with confidence.
Book an appointment at your nearest L'Oréal Professionnel-affiliated salon to try the range.
